Why we are celebrated everywhere but not in Lagos-Bracket

Singing duo Bracket ruled the airwaves with their Yori Yori track,but since then they have struggled to have another crossover hit.In a new interview with Vanguard, they explain why they are not celebrated in Lagos

Some people would say, after “Yori Yori” we have not heard from you guys again. Sometimes, I’d laugh it off. This is because, there’s a big competition going on in the industry at the moment. People tend to pay more attention to the ‘new school’; (emerging artistes) who just had their breakthrough in the industry. That’s why most times, people don’t really know when other artistes drop their albums. I remember that we dropped a song last year titled “International Baby.” Though, it wasn’t a hit.

Also, while Vast was still on his hospital bed, we did a song with Clearence Peters called, “Temperature.” Later, we released “Mama Africa” followed by “Nana.” We have been busy, but I wouldn’t blame anyone who said, he has not been hearing from us again. Like I said, the “new school” are ruling the airwaves and people are paying more attention to them than the old school. But frankly speaking, outside Nigeria, we are celebrated in other African countries. We don’t have to make noise about it. Our work speaks for us. It’s not as if we are not doing enough. But the attention today is being shifted to the up and coming artsites. We have songs that can keep us performing on stage for more than 45 minutes.

Does it mean, you don’t have what it takes to compete with them?

If don’t, we could as well have gone back home. But I think the Nigerian music industry is more of a fame thing than fortune. I would rather get that fortune than fame. I know certain things that the older artistes venture into, which the new generation artistes dare not attempt. All these things, have to do with media hype. And sometimes, when you over-publicize an artiste, it has its negative effect. I rather remian in the middle and still be relevant than to be pushed to the front and contribute nothing meaningful.

For instance, in Lagos, if our song like, “Nana” was released by Wizkid or Davido, it would have been a big hit. But it did not fly here, while in other cities like Port-harcourt, Owerri, “Nana” is played everywhere. Surprisingly, one time in Port-Harcourt, we were asked to close a show, that had one of the top artistes in attendance. In fact, we are celebrated everywhere, except in Lagos. Some artistes know how to go about it.

However, to break into the Lagos market, we are seriously working on our image and presence in Lagos, in addition to putting a management team in place. I think, when you have a better management and PR coupled with a good song, the sky will be your limit. All the same, we have lived up our billing. We are not just Nigerian artistes, but we have hit the international scene.

Are you saying that you are bigger in the eastern part of the country?

We are celebrated everywhere we go , whether in the east, west or north. For instance, Flavour’s latest album, is being played everywhere in the east. But in Lagos, it’s not enjoying massive airplay. I give it up to the emerging acts who are making waves in Lagos. We have tried to hold our own in the industry till date. Though, it has not been easy to sustain the tempo.